Appinio was founded in Germany in 2014 by Jonathan Kurfess and Katherina Schmitz with a vision to transform market research. Their goal was to make market research faster, more accessible, and more transparent by harnessing the power of mobile technology.
The platform aimed to empower businesses to make data-driven decisions by directly engaging with a global pool of consumers.
Mobile Surveys: Appinio primarily utilizes mobile surveys, designed to be engaging and user-friendly on smartphones and other mobile devices.
Access to a Diverse Audience: The platform provides access to a large and diverse pool of respondents, allowing businesses to target specific demographics and consumer segments.
Real-Time Insights: Appinio's technology delivers rapid results, with real-time data collection and reporting.
Customization: Surveys can be tailored to meet specific research objectives, from concept testing to market segmentation.
Audience Profiling: Appinio allows businesses to create audience profiles to identify their ideal survey participants.
Speed and Efficiency: Appinio's mobile-first approach significantly reduces the time required for data collection and analysis compared to traditional research methods.
Cost-Effective: The platform offers cost savings compared to traditional market research methods, making it accessible to a wider range of businesses.
Global Reach: Appinio's global audience enables businesses to gather insights from consumers in different countries and cultures.
Data Quality: The platform employs quality control measures to ensure that data collected is accurate and reliable.
User Engagement: Mobile surveys are designed to be user-friendly and engaging, increasing response rates.
Appinio offers a referral program allowing users to invite others to join the platform. By sharing a unique referral link, users can encourage friends or acquaintances to sign up and participate in surveys.
Typically, these referral programs offer rewards, bonuses, or credits for both the referrer and the new user. It's a way for Appinio to expand its user base while rewarding existing users for their role in growing the platform.
Specific details, terms, and rewards for the referral program may vary, so it's advisable to check Appinio's official website or app for the most up-to-date information.
Sample Bias: Depending on the platform's user demographics, there may be some sample bias.
Mobile-Dependent: Appinio relies on mobile technology, which might not be suitable for all research objectives or audiences.
Privacy and Data Security: Businesses should be vigilant about data privacy and security, especially when collecting consumer information.
Informed Consent: Ethical participation requires that respondents provide informed consent before participating in surveys.
Data Protection: Appinio, like other market research platforms, must adhere to data protection laws and regulations to ensure consumer privacy.
Appinio has made a significant impact on the field of market research:
Accessibility: By simplifying the research process and making it more affordable, Appinio has expanded access to market research for businesses of all sizes.
Speed and Efficiency: The platform's ability to provide real-time insights has accelerated the pace of decision-making in the business world.
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